THE ENROLLMENT METHODOLOGY

Building Stronger Teams.

Creating Greater Impact.

OUR PROFESSIONAL DEVELOPMENT COURSES

Explore our range of courses designed to enhance the skills of your admissions team. Each course is focused on real-world applications and best practices.

The VBEM

Dive deep into the proven strategies for empowering Service-Centered Counselors who transform the prospective student experience, resulting in sustained enrollment.

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If you experience technical difficulties, please text:

Cathy Garland: 229-460-3259

"ValueBasedOnline transformed our admissions strategy, providing invaluable insights and tools for our team."

Emma Johnson

MEET OUR EXPERTS

Our team consists of seasoned professionals in higher education, marking, sales, and admissions, dedicated to sharing their expertise through our courses.

Jim Allen, Founder

Prior to founding Value Based Inc., Jim founded and held the CEO position at Certified Software, the first PC accounting software certified by a national accounting firm and selected for distribution through over 7,000 retail computer stores. He also held the VP of Sales/Marketing positions in two technology and services (SaaS) companies, setting numerous records and earning prestigious awards.

Cathy Garland

Cathy brings over 20 years in sales and marketing to a unique combination of Higher Education and Software/SaaS. This includes experience with start-up SaaS companies—the challenges faced and the distinct requirements of sales for SaaS versus other product sales—and her reputation in Higher Education for delivering award-winning products, training, and support.

David Lofthouse

David has broad experience in managing the student services side of higher education, specifically, Enrollment Management including the Marketing, Recruitment, and Admissions departments for over 20 years.

Dave is proud that he has hit growth targets and set records with the help of good people on the campuses he has served. In one case, the campus grew by over 60% in 5 years.